Performance-Driven PPC Advertising in Ilford — NetZeroConsult
What Is PPC Advertising?
PPC Advertising (Pay Per Click) is a digital marketing model where you only pay when someone clicks your ad. It’s one of the fastest ways to get your business in front of people actively searching for what you offer.
The most common platforms include:
- Google Ads (search, display, shopping, YouTube)
- Microsoft Ads (Bing, Yahoo)
- Social Media Ads (Facebook, Instagram, LinkedIn)
Unlike organic marketing that takes time to build, PPC puts you at the top of search results immediately. When done right, it’s one of the most ROI-driven marketing channels available.
Our Services
We provide full-service PPC management in Ilford — handling everything from strategy and campaign setup to ongoing optimisation and clear reporting, so your ads consistently generate real leads and sales.
Bing Ads / Microsoft Ads
While Google gets most of the attention, Bing Ads (now called Microsoft Ads) can deliver excellent results at lower costs per click. The platform reaches millions of users, especially older, higher-income demographics that many businesses want to target.
We manage Bing Ads alongside Google to maximize your reach and capture traffic your competitors might be missing.
Display Ads & Banner Ads
Display Ads are visual banner ads that appear across millions of websites. They're perfect for building brand awareness, staying top-of-mind, and reaching people earlier in the buying journey.
We design eye-catching banner ads, target the right audiences, and use strategic placement to drive clicks and conversions.
Remarketing / Retargeting
Most people don't buy on their first visit. Remarketing (also called retargeting) lets you stay in front of people who've already visited your website, viewed products, or engaged with your content.
We create remarketing banners and retargeting audiences that bring back warm leads and turn them into customers. Whether it's through Google Display, Facebook, or other platforms, we make sure your brand stays visible to people who've already shown interest.
Our remarketing / retargeting ads for local businesses in Ilford are especially effective for service providers, e-commerce stores, and anyone with a longer sales cycle.
Google Ads Management
Google Ads Management is our core service. We build campaigns that target the right keywords, reach the right audience, and drive the right actions — whether that's form submissions, phone calls, or online purchases.
Our Google Ads management services in Ilford London include:
- Keyword research and targeting to reach high-intent searchers
- Ad copy creation that’s clear, compelling, and conversion-focused
- Budget planning and smart budget allocation across campaigns
- Conversion tracking setup to measure what matters
- Call tracking for businesses that rely on phone enquiries
- Ongoing campaign optimisation to improve performance week over week
- Transparent monthly reporting with a live dashboard you can access anytime
We also specialize in PPC for ecommerce with Google Shopping campaigns that showcase your products directly in search results, driving qualified traffic and sales.
Why Choose Professional PPC Management?
Running ads yourself can look simple at the start, but consistent results come from experience, testing, and ongoing optimisation. Working with a professional PPC advertising agency in Ilford means your campaigns are built correctly, tracked properly, and improved continuously — so you get more leads and sales, not wasted clicks.
We start every campaign with a clear strategy — understanding your goals, your audience, and your competition. Then we build campaigns with proper structure, keyword targeting, negative keywords, and optimized settings from day one.
Launching a campaign is just the beginning. We monitor performance daily, test different ad copy, adjust bids, refine targeting, and make data-driven improvements. Ongoing optimisation is what separates average results from exceptional ones.
We focus on ROAS (Return on Ad Spend) — making sure every pound you invest generates more back. Through careful budget allocation, bid management, and conversion tracking, we make your budget work harder.
You'll never wonder what's happening with your campaigns. We provide monthly reporting with clear insights into clicks, conversions, costs, and results. Plus, you get access to a real-time reporting dashboard where you can check performance anytime.
Managing PPC takes time — time most business owners don't have. We handle everything so you can focus on running your business while we focus on driving results.
Our PPC Process: From Audit to Optimisation
We take a structured, strategic approach to every campaign. Here's how we work:
Google Ads Agency Ilford — Certified & Experienced
We're proud to be a Google Partner, meaning we've met Google's standards for expertise, performance, and client satisfaction. This certification isn't just a badge — it's proof that we know what we're doing and that our campaigns deliver results.
Whether you need search ads to capture intent, display ads for awareness, shopping ads for e-commerce, or YouTube ads for video marketing, we handle it all.
What Makes Our Google Ads Management Stand Out:
- Deep understanding of keyword targeting and search intent
- Expertly written ad copy that drives clicks and conversions
- Smart budget planning to avoid wasting spend
- Advanced conversion tracking including ecommerce tracking and keyword tracking
- Regular A/B testing to improve performance
- Full transparency with monthly reporting and real-time reporting
Why Work With NetZeroConsult?
We’re not a massive agency juggling hundreds of clients. We’re a focused team that cares about your success and treats your budget like it’s our own.
No hidden fees. No surprises. We give you clear quotes upfront and show you exactly where your money is going.
We measure success by ROI, not vanity metrics. Every campaign is built to deliver leads, sales, or enquiries — not just clicks.
You’re not handed off to a junior team member. We’re actively managing your campaigns, testing, optimizing, and improving results every week.
You’ll always know what’s happening. We explain things in plain English and provide regular updates and reports.
We’re based in Ilford and easy to reach. You’re working with a local team that understands your market.
PPC for E-commerce: Google Shopping & Product Ads
If you sell products online, PPC for ecommerce is one of the fastest ways to drive sales. Google Shopping campaigns put your products directly in front of people searching to buy — complete with images, prices, and reviews.
- Product feed optimization
- Shopping campaign structure
- Bid strategies to maximize ROAS
- Retargeting for cart abandoners
- Performance tracking and optimization
Shopping ads work especially well for businesses with large inventories, competitive pricing, or unique products.
PPC Audit and Optimisation Service
Already running ads but not seeing results? Our PPC audit and optimisation service identifies what's wrong and fixes it.
What We Review:
- Campaign structure and organisation
- Keyword targeting and match types
- Ad quality and relevance
- Landing page performance
- Conversion tracking setup
- Budget allocation and bid strategies
- Audience targeting and exclusions
- Wasted spend and negative keywords
After the audit, we provide a detailed report with actionable recommendations. Then, if you'd like, we implement the fixes and take over management to get your campaigns back on track.